RedSquid TV Brings Together An Unprecedented Ecosystem Of Technology Leaders To Demonstrate How Agentic AI Will Transform Television From A Passive Screen Into The Intelligent Platform For The Connected Household
London, UK – IBC 2026 – 9th September 2026 – At this year’s IBC in Amsterdam, RedSquid TV will bring together what is believed to be one of the largest collections of British television technology innovators ever demonstrated as a single integrated ecosystem. The showcase unites twelve of the UK’s leading specialists in artificial intelligence, voice technology, content discovery, interactive video and digital avatars, subscription bundling, social television, cybersecurity, energy management, edge AI and immersive experiences around one shared vision: redefining television for the Agentic AI era.
While each company is recognised globally in its own field, and the majority exhibit independently across IBC, this marks the first time they have come together to demonstrate how an open ecosystem of British innovation can create an intelligent, operator-controlled television platform capable of competing with the world’s largest technology companies. Rather than presenting individual products, the demonstrations reveal how specialist technologies combine to create something far more powerful—a television platform that can reason, converse, personalise, transact and orchestrate services on behalf of the consumer.
Ceri Morgan, His Majesty’s Trade Commissioner for Europe at the Department for Business, Innovation, Science and Trade, said: “This showcase highlights the depth of British innovation in AI, semiconductors, software, media technology and digital services, and demonstrates what can be achieved when world-class companies collaborate across an open technology ecosystem. As Europe seeks to build globally competitive digital capabilities, partnerships that combine UK expertise with European ambition are increasingly important. Initiatives such as this show how innovation, openness and collaboration can help strengthen the wider European technology landscape, creating resilience and presenting new opportunities for businesses and consumers alike,”
Trevor Neal, Founder and CEO, RedSquid TV explained; “This isn’t simply a collection of technology demonstrations — it is Britain’s television AI ecosystem coming together to show what the future looks like. For the first time, many of the UK’s leading innovators in Agentic AI, conversational AI, voice technology, content intelligence, advertising, commerce, subscription bundling, cybersecurity, energy management and social television are demonstrating a single, integrated vision of intelligent television. No one company can build the future of television alone, but together we’re showing how an open ecosystem can deliver an alternative to closed, vertically integrated platforms — one where operators remain at the centre of the customer relationship while consumers benefit from more intelligent, more personal and more trusted television experiences.”
Together, the participating companies are aligned on one fundamental premise: television is entering its next platform shift. Just as smartphones transformed mobile computing, Agentic AI will transform television from a device that simply displays content into an intelligent platform capable of understanding intent, coordinating services and proactively assisting every member of the household.
Collectively, the twelve companies represent every major layer of the emerging Agentic AI television stack — from autonomous reasoning and conversational AI to content intelligence, commerce, advertising, security, edge AI and social viewing. Together they demonstrate how British innovation is helping shape the next generation of global television platforms.
Britain’s Agentic AI TV Stack
The demonstrations bring together expertise spanning every layer of the future television experience.
- The Digital Vending Machine® (DVM™) from Bango enables AI agents to discover, activate and manage digital subscriptions on behalf of consumers while simplifying commerce, billing and recurring revenue for operators.
- ElevenLabs voice AI agents deliver remarkably human-like, expressive speech, letting consumers have natural, multilingual conversations with their RedSquid TV that feel genuinely real.
- Fetch.ai provides the autonomous AI agents that enable televisions to reason, plan and act on behalf of users, orchestrating services rather than simply responding to commands.
- Friend MTS ensures trust, security and content protection remain foundational as television becomes increasingly intelligent.
- FX Digital demonstrates how traditional television interfaces disappear altogether, replacing app launchers, menus and fragmented user journeys with natural conversations powered by Agentic AI.
- mvmnt demonstrates how television becomes an intelligent health and wellbeing platform, using AI and computer vision to deliver real-time coaching, personalised fitness and interactive wellness experiences.
- Ocean Blue Software provides the smart TV middleware, platform integration and broadcast technology expertise. Its experience spans RDK, Linux, DVB, HbbTV, CI+ and DVB-I, as well as testing, validation and certification, helping accelerate the deployment of standards-compliant operator-grade television experiences.
- Sceenic showcases how shared viewing evolves through interactive social experiences that connect audiences regardless of location, transforming TV into collaborative activity rather than passive one.
- Synthesia brings AI-generated, interactive video and digital avatars to the television, enabling RedSquid TV to move beyond voice-only interaction towards a more human, visual interface where AI assistants can communicate, explain and engage with viewers.
- ThinkAnalytics demonstrates how audience intelligence and contextual AI become the knowledge engine behind Agentic AI, enabling televisions to understand intent, encourage content discovery beyond traditional recommendation engines and continuously personalise experiences while respecting user privacy.
- Voltaware provides the device-agnostic energy-intelligence layer for the connected home, using AI to turn whole-home smart-meter or high-frequency sensor data into appliance-level insights, personalised recommendations and proactive alerts. Integrated via APIs into RedSquid TV, it enables households to ask what is driving their energy bill, understand which appliances are responsible and receive the next-best action. For operators, this creates opportunities to launch branded, recurring digital energy services that increase engagement and retention.
- XMOS provides the edge processor that brings operator-grade voice AI into the living room — running wake-word, far-field audio and on-device inference directly on the TV, so interactions stay low-latency and private without a round-trip to the cloud. With RedSquid TV, XMOS demonstrates how deterministic edge silicon makes always-on conversational television practical at scale.
At the centre of the ecosystem sits RedSquid TV, providing the independent operator-grade intelligent television platform and Edge AI architecture that enables these technologies to work together as a single integrated experience, allowing operators to retain ownership of the customer relationship, user experience, data and commercial opportunities.
The End of Rails and Endless Searching
Collectively, the demonstrations explore a future where many of today’s frustrations simply disappear.No more endless app launchers. No more content rails. No more searching across multiple streaming services. No more repeated logins. No more fragmented user journeys. Instead, consumers simply describe what they want to do. Intelligent AI agents discover content, activate subscriptions, authenticate users, compare services, complete transactions and orchestrate the entire experience behind the scenes. The result is television without friction—where the complexity of today’s TV experience simply disappears.
A New Chapter for Operators
The showcase also demonstrates how operators can once again become the primary digital platform within the connected home. By combining RedSquid TV’s operator-controlled television platform with a best-in-class ecosystem of specialist technology partners, operators can deliver AI-powered experiences while maintaining ownership of their customer relationships, brand, data and monetisation. The result is an open alternative to increasingly closed television ecosystems, giving operators the opportunity to innovate faster while creating new revenue opportunities across advertising, commerce, digital services and customer engagement.
Experience the Future at IBC 2026
Together, these organisations represent one of the strongest demonstrations of British innovation in television technology ever assembled at IBC. Their collective showcase illustrates how an open ecosystem—rather than a closed proprietary platform—can redefine the future of television through Agentic AI, while giving operators the opportunity to reclaim the living room, strengthen customer relationships and compete on intelligence rather than scale.
NOTES TO EDITORS
About RedSquid TV.
RedSquid TV is building the world’s first independent operator-grade Agentic AI television platform. By combining a complete television operating system with Edge AI, RedSquid TV enables telecommunications operators, broadcasters and service providers to transform television into the intelligent digital platform for the connected household—unlocking new opportunities across entertainment, advertising, commerce and AI-powered digital services. For more information, visit redsquid.tv or email: news@redsquid.tv
About Bango.
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, powering choice and control for subscribers. The world’s largest content providers, including Amazon, Google and Microsoft, trust Bango technology to reach subscribers everywhere. Bango, where people subscribe. For more information, visit bango.com
About ElevenLabs.
ElevenLabs is a global leader in AI audio research and voice technology, delivering industry-leading speech synthesis, multilingual voice generation and conversational AI. Its technology enables natural, emotionally expressive voice interactions that make AI assistants more intuitive, accessible and human.
For more information, visit, elevenlabs.ioAbout Fetch.ai.
Fetch.ai is a pioneer in Agentic AI, developing autonomous software agents capable of reasoning, planning and collaborating on behalf of people and organisations. Its technology enables intelligent automation across complex digital ecosystems and forms the autonomous decision-making layer underpinning RedSquid TV’s Agentic AI platform. For more information, visit fetch.ai
About Friend MTS.
Friend MTS is a leading provider of content protection, anti-piracy and cybersecurity solutions for the media industry. Its technologies help broadcasters, operators and streaming providers safeguard premium content, protect revenues and build trusted digital entertainment platforms. For more information, visit friendmts.com
About FX Digital.
FX Digital designs and delivers award-winning connected television experiences for many of the world’s leading broadcasters, operators and media companies. The company specialises in user experience, application development and next-generation television interfaces that simplify how audiences discover and enjoy content. For more information, visit fxdigital.tv
About mvmnt. Mvmnt is the premium, all-in-one at-home fitness platform combining personalised training, expert coaching, and live fitness competition. Powered by proprietary form-tracking technology, Mvmnt gives members the structure, accountability, and community to hit their goals, and push for new ones, all from the comfort and convenience of their TV screen.. For more information, visit mvmnt.com
About Ocean Blue Software.
Ocean Blue Software (OBS) is a leading provider of smart TV middleware, platform integration, testing and validation services for the global smart TV and broadcast industry. With more than 20 years of TV software expertise, OBS works across RDK, Android TV and Linux platforms, with deep expertise in DVB, HbbTV, CI+, DVB-I and other broadcast technologies. As creators and maintainers of the DTVKit sharedsource community and operators of a registered HbbTV Test Centre, OBS helps leading TV manufacturers, operators and technology companies bring high-performance, standards-compliant connected TV products to market. Its software and technology are deployed in millions of smart TVs and connected devices worldwide. For more information, visit oceanbluesoftware.co.uk
About Sceenic.
Sceenic is a leader in social television and real-time interactive video experiences. Its technology enables watch parties, ‘watch-alongs’, multiplayer experiences and real-time communications that transform television from a passive activity into a shared social experience. For more information, visit sceenic.com
About Synthesia.
Synthesia is an AI video communications platform that enables organisations to create professional video content without cameras, studios or actors. Its platform combines AI avatars, voice generation, video creation, translation and interactive experiences, allowing businesses to produce and localise video at
scale across more than 160 languages. Synthesia is used by more than 1 million people across 60,000 businesses, including 90% of Fortune 100 companies. Founded in 2017 by a team of AI researchers and entrepreneurs, Synthesia is headquartered in London and is focused on transforming how organisations
communicate, train and engage their audiences through AI-powered video. For more information, visit synthesia.io
About ThinkAnalytics
ThinkAnalytics is a global leader in AI-powered audience intelligence, content discovery and viewer personalisation. Its award-winning artificial intelligence platform helps many of the world’s leading telecommunications operators, broadcasters and streaming providers deliver smarter, more engaging and highly personalised entertainment experiences through advanced AI and contextual intelligence. For more information, visit thinkanalytics.com
About Voltaware.
Voltaware is a British AI energy-intelligence company that converts whole-home smart-meter and high frequency sensor data into appliance-level intelligence and actionable energy services, without requiring hardware on individual appliances. Its device-agnostic platform is delivered through white-label applications, dashboards, APIs and embedded software, enabling utilities, telecom operators and technology companies to improve customer engagement, reduce energy waste and create recurring digital services. Built on more than 12 years of proprietary European energy data, Voltaware is deployed across more than 500,000 households. Its utility customers include Utilita Energy, Plenitude and KELAG. For more information, visit voltaware.com
About XMOS.
XMOS is a British fabless semiconductor company whose deterministic multi-core XCORE® processors provide the timing and edge-AI substrate for voice, audio and physical-AI applications. Its silicon powers private, low-latency, always-on conversational experiences on-device across consumer electronics and smart-home products — bringing intelligence to the edge without dependence on the cloud. For more information, visit xmos.com
