XMOS Retains Shelton Group as its Public Relations Agency of Record
Bristol, UK and Sunnyvale, Calif. (March 1, 2011) – XMOS®, developer of the industry’s first 32-bit event-driven microcontroller, announces Shelton Group, an integrated communications firm providing customized programs for strategic public relations (PR) and investor relations (IR), as its PR agency of record.
XMOS has developed a new architecture that redefines the way that microcontroller-based embedded systems are designed, deployed and maintained. The company has developed the next generation of 32-bit, multi-core, multi-threaded, embedded microcontrollers that significantly lower solution development time and product bill of materials cost. The company's event-driven microcontrollers combine the efficiency of a RISC processor, the computational performance of a DSP and the unique flexibility of implementing peripherals in high-level software instead of silicon. The new architecture provides a real-time, multitasking environment without the use of an operating system. Processing power can be finely tuned for the application by seamlessly adding multiple cores.
"We are proud to have selected Shelton Group as our PR partner," said Tom Lee, vice president of business development of XMOS. "We believe they are the right partner to help communicate our story. They have become immersed in understanding our business and technology and consistently deliver results. They provide senior level, strategic counsel on a day-to-day basis. We look forward to a long and productive relationship."
"We look forward to helping XMOS communicate its story to the media and industry analysts," said Stacey Gaswirth, executive vice president of PR, Shelton Group. "We believe the company truly has a technology solution that is not available from anyone else today and those are the stories we love to tell."
About Shelton Group
Shelton Group is a full-service, strategic IR and PR agency providing customized programs and services to public and privately held companies across multiple industries. Founded in 1994, Shelton Group offers a team of professionals with diverse backgrounds that uniquely blend business acumen with creativity to deliver the highest quality of service. Applying an integrated approach to corporate communications, Shelton Group delivers a company's unified story to all targeted audiences. Through a dedication to value-added service and a national network of key strategic relationships, Shelton Group has built a trusted reputation with the media, industry experts and the financial community that produces immediate results for emerging and established companies. The company has offices in Texas, California, China and Taiwan. For more information about the firm, please visit www.sheltongroup.com.
About XMOS Ltd.
Headquartered in Bristol, UK, XMOS has developed the next generation of 32-bit, multi-core, multi-threaded, embedded microcontrollers that significantly lower solution development time and product bill of materials cost. The company’s event-driven microcontrollers combine the efficiency of a RISC processor, the computational performance of a DSP and the unique flexibility of implementing peripherals in high-level software, not silicon. The new architecture provides a real-time, multitasking environment with all the operating system capabilities built into the hardware architecture. Processing power can be finely tuned for the application by seamlessly adding multiple cores. The company was founded in 2005 and has additional offices in Burlingame, California, Austin, Texas and Chennai, India.
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Media Contact
Rebecca Rosfeld
Shelton Group
972-239-5119 ext 137
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